TransPharmacy allows the marketing manager / product manager / district manager / regional manager to pursue targetted actions.
For example: the product manager can set out a plan to promote a product, the budget is allocated and promotional activities take place. Afterwards, sales feedback per region from pharmacies can be compared to the efforts. Based on that feedback, plans can be adjusted, fine tuned or unrolled in other regions.
Useful reporting allows benchmarking promotional actions and results between regions, products, individual sales reps, ...
Through the dashboard, the marketing manager is always aware of all current actions within his team. Graphs present the share of annual budget that is already used, in the pipeline or still remaining.
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